At the risk of sounding like a huge geek – ok who am I kidding, I am am huge geek – I got way too excited last this week when I opened up my mailbox to find a brand new Ikea catalog sitting in there. Unlike the phonebook-sized Restoration Hardware catalogs that no one actually reads, Ikea’s catalogs are constantly full of styling inspiration, great design layouts, and products that I might actually be able to afford. This year’s catalog was no exception, and I was immediately struck by the efforts their team went to styling rooms to appeal to different audiences. Far from the “cheap, diy college kid” look, a lot of their styling came across as super luxe and high end, despite being at super affordable prices (hell yes!), and of course that got my designer brain going.
So today’s moodboard Monday was inspired by the Ikea catalog: all of the product photos are straight from Ikea’s 2018 catalog press release! Way to step it up again, Ikea. (And no, this is not a sponsored post, but if y’all want to pay me for this, you can drop me an email here. Wink wink.)
In honor of my one year Portland anniversary (!), I’m bringing back the blog and sharing the moodboard of my first Portland-based client.
Client details: Gabrielle and Irena of Artemis Tax, a super sweet duo who contacted me about rebranding their tax business. Their personalities came through immediately in the email and my suspicions were verified after meeting them face-to-face. I knew they weren’t your typical buttoned-up tax company (and you know I’d never be working with a company like that!), so it was a perfect pairing. From our conversations and their answers in the branding workbook, some of the adjectives that came up to describe their brand aesthetic were “Mid Century Modern,” “Grey Gardens,” “approachable,” “playful” and “Palm Springs retro,” and after our collaborative Pinterest board session and some curating on my end, we ended up with this fun and funky moodboard!
Last week, Pantone announced their color of the year for 2017. While some of us on the interwebs thought “dumpster fire orange” might be more appropriate, Pantone’s color forecasters (yep, that’s a job!) went with Greenery– “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” This green is fresh and bright, but can go Kermit-looking pretty fast, so I decided to make a moodboard inspired by Greenery that goes in a more refined direction. I was inspired by indie decor stores like Ink & Peat, that place a high value on clean modern design, adding warmth created by metals and greenery, and referring to a distinctly “hipster” vibe.
What do you think, is this year’s color a hit or a swing and a miss?
As part of my new adventure into designing for the cannabis industry, I decided to create my own “cannabusiness” concept and design a brand around it. Here’s the business overview outlining the concept, and the moodboard I made– the first step in creating a fabulous brand.
What: Plume, a dispensary and salon/smoke club for lady connoisseurs of cannabis
Who it’s for: Successful and ambitious women who want premium products and an elegant experience in which to relax and socialize
How: Using rose gold metallics and luxurious finishes (like emerald velvet), I want to tap into the traditional “Salon” experience to encourage sincere conversation and relaxation while at the same time being an uplifting and elegant experience and, importantly, distinguishing itself from other dispensaries in a rapidly-growing industry with a bold and unique visual identity.
A while ago, I decided that I wanted to branch out from unconventional small businesses (or maybe just shift focus a little) and start approaching small businesses specifically working in the cannabis space. I love that it’s still largely un-designed, which means so much room for growth and experimentation on a creative and strategic side (yep, watch me geek out.) And as an industry, it’s starting to see a huge emergence of female leaders which is, simply, kickass.
For today’s moodboard, I found a relatively well-known company who provides all-natural healing products using essential oils, GMO-free ingredients, and of course, cannabis. Their current branding, though, reads more more athletic and masculine and generic Eucerin lotion than an all-natural, holistic, and healing. This moodboard creates a visual aesthetic that evokes those feelings of healing and nature — with a bit of a twist to help them stand out in the green-heavy cannabis space — and to provide an example for what might inspire a potential rebrand.
Confession time: I have been a horribly inconsistent with blogging the last few months. Basically, getting settled into a new city is both totally awesome but also involves a ton of work – especially when you have your own business (gotta reregister and all that goodness!) I really can’t complain, though, Portland is treating me pretty dang well so far.
All that said, I’m (attempting to) get to blogging and sending out newsletters more regularly, starting with today’s moodboard! I’ve been working at giving my own site a bit of a facelift – if you know anything about designers, you know we’re never 100% happy with our own sites! – and I found myself feeling a bit in need of direction and some a reminder of where I was taking the project. So I went back to the beginning, where I would start with any branding client: I created an updated moodboard for my own brand!
The themes of this moodboard are: kelly green (of course) with a pop of bright blue to be playful, minimal + modern, and most importantly give you that “oh shit yes!” feeling.