White Apron + LGC Collaboration

The Sprouting Image

is a Seattle-based photography studio run by Samaria Daniels. Sam came to me wanting to rebrand her studio and combine the photography side of her business with the educational side, where she teaches children and teenagers how to become photographers in their own right. We quickly identified her playfulness and the ease with which she creates meaningful connection with her clients – adults and children alike – as the unique qualities we’d highlight in her identity.

I initially suggested a hot air balloon as a symbol of light and play, not knowing that Samaria also had a matching tattoo! Her logo is a custom illustration, and the script in The Sprouting Image is handlettered to reflect the whimsical spirit that she is able to capture through her photography.

White Apron + LGC Collaboration
White Apron + LGC Collaboration


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